Karim,+Naveen

__**Assignment 2: Ad Design **__

Nav Cosmetics is a small privately owned cosmetic company. Their goal is to create effective online advertisements in order to increase their cliental base. They want to deliver the message of their high quality cosmetics or products to their target audience. Their target audience is women from the age of 18 and older. A girly theme was used in the advertisements to reach their potential customers. This particular advertisement was created to promote their new product which was the cosmetic bag that the customers would receive with the purchase of any cosmetics. Also, the customers would have the option to choose from a variety of animal prints for their bag.

Initially, three different forms of online ads have been used to create an effective ad campaign for the company. According to the standard online ad banner, the three banners that have been used are the full banner (468x60), the skyscraper (120x600) and the medium rectangle (300x250). The layouts for the ads are simple and consistent. All the three banners have a black background with a pink shade for the company’s logo or name. Moreover, the animal skin print patterns were used in all three ads for consistency and portraying the different patterns available for the customers to choose from.

Subsequently, the pink on the black background created an eye-catching layout and since this was consistent in all three ads it was obvious that the ads were for the same company. The consistency of colours, animal skin patterns, text type, messages and company logo were uniform in all three ads which added a sense of proficiency. The difference between each ad is the design layout in terms of the banner sizes, the animal prints and the message conveyed to the viewer which did not say the exact same message in every banner. Every message and the link that says “choose your style” convinced the viewer to click on the ad to check the different types of products the company has to offer. Furthermore, every banner had an image of the cosmetic bag with different animal prints which gave the customers a sense of what the bag would look like

Therefore, the three banners that have been chosen for the advertisement are very popular online. The better the ad appears to the customers, the more likely they are going to have higher expectations of the company and more likely purchase their products.

 Skyscraper (120x600)

  Medium Rectangle (300x250)

 Full Banner (468x60)

__**Assignment 1: Ad Critique **__

T-Mobile Dance

T-Mobile launched an advertising campaign in the UK using flash mob dancing in London’s Liverpool Streets Station. On a Thursday morning a group of 350 dancers surprised the commuters in the railway station with their 3 minutes synchronized dance. The dance and the reactions of the public were captured on hidden television cameras. The advertisement was edited and premiered on television the next day.

T-Mobile has always been known for innovation when it comes to product development and customer service and with this campaign they made it more clear what T-Mobile stands for: 'Life's for Sharing'. The purpose of this particular T-Mobile's 'Life's for Sharing' campaign was to make people realize the fact that unexpected things such as dance in the middle of the station bring excitement in life that people often want to be able to share with others. It was a way that T-Mobile chose to encourage their customers to share and feel good about the brand.

This particular campaign was successful even before it was premiered on television. This was because the general public that was present at the time of the event recorded the dance on their cell phones and posted on YouTube. Its popularity exploded on YouTube because it had over a million hits from the first month of its release. Also, there was a Facebook page that specifically dedicated to the T-Mobile dance. Furthermore, the event not only got the attention of spectators, but the video quickly became a viral online. I think T-Mobile has set a great example that illustrates how leading organizations are introducing social media and interactive marketing into their strategies.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 12px;">Their approach using flash mob was very unique especially because the spectators did not expect it coming. They were completely surprised and at the same time excited. Also, they designed the ad in way that the viewers will not acknowledge the fact that it is a T-Mobile ad until after the advertisement is over. Moreover, the cameras not only captured the dance but also captured the reactions of the audiences and the moment when they use their cell phones to record the event, which was the highlight of the advertisement. I believe that their target was a broad audience, almost everyone who used a cell phone and wanted to share life with their friends or family. I first watched this video while surfing on YouTube, last year. On the whole, the idea behind this campaign was to use the word-of-mouth phenomenon and make people believe that 'Life's for Sharing'.

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<span style="font-family: Verdana,Geneva,sans-serif; font-size: 12px;">Singlesnet

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 12px;">Singlesnet is an online dating site. It is a website that requires users to register and look for other single men or women. Once you registered you might feel that it is real because you will receive e-mails constantly. However, all these e-mails are scams that tell you how many people have viewed your profiles. Instead, it collects personal information such as phone numbers and addresses through spam mailing and information fisher. Thus, the people that are viewing your profile are not really seeking a relationship but gathering personal information.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 12px;">I think that Singlesnet is more of a site where singles remain single because they never get anywhere as the company is busy doing disservice to its members. Also the type of images that Singlesnet uses like the one below has lost its branding as a serious online dating service and creating controversy for its exploitation of people especially women. Singlenet proves to be a site to hook up rather than a place to find a quality date. They are basically a website that is driving a lot of traffic to the site and making as much money as they can.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 12px;">Singlesnet is designed in a way to make singles feel that they can meet other singles with ease. They approach to their audience by displaying ads that would be appealing to singles. The one below is intended particularly for single men. They also use things such as register for free and meet hot singles which would normally be tempting to people. I believe their target audience would be anyone over the age of 21 who is interested in sexual activities. They are trying to advance the fact this is a dating site that will guarantee you a date and they convince people by sending them constant e-mails. I have seen this advertisement on Facebook, couple of years ago. The technique that they have used is to basically create traffic in the website and make a profit. However, I do not believe this ad will be effective in the long run but maybe in the short run because some people will fall for it and has already fell for it in the past. However now it is pretty widespread that this site is a scam. Therefore, Singlesnet needs to be accountable for misleading people with a fake service and using their information through fishing and spamming.

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