Lecture+Notes

Lecture 1: Introduction

Lecture 2: Email Marketing/Online Advertising

Lecture 3: PPC Advertising

Lecture 4: Affiliate Marketing

Lecture 5: Search Engine Marketing Lecture 6: Guest Lecture: Juile Tyios

Lecture 7: Viral Marketing

Lecture 8: Guest Lecture: Pam Shaw Marketing Strategy/Planning Lecture 9: Guest Lecutre: Michael Cayley - Debunking Personal Branding Lecture 10: Guest Lecture: Vivian Ip - Analytics

Lecture 11: Mobile Marketing/Future Directions/Review